with Digital Innovation Today
What is new?
June 10, 2013
Most Recent
Life for Groupon, the online local advertising platform with a group-buy twist, just got a little more complicated. Event marketers and local businesses looking to drive footfall can now[...]
So Walmart, the world’s largest retailer has decided to vote for social commerce with its wallet. $300m for a social media startup to combine social media, shopping and mobile. The startup in question,[...]
Is Groupon “real” social commerce? Yes, of course it’s a nonsense question, since “social commerce” is ultimately only a label for something that varies with the changing power relations of people[...]
Who is the “social consumer”, the consumer who shops with social intelligence and their social graph? Here’s a useful updated infographic from GetSatisfaction on the subject…
How to sell social commerce – to clients or internally? Social learning – learning from others – can help, which is why we track the sales pitches of social commerce[...]
Pop-up retail has evolved from fad to enduring trend, temporary stores used to support a launch, event or campaign. And Facebook is a great venue for pop-up retail – low[...]
