P&G Facebook Store = 1000 Transactions/Hour

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Any lingering doubts as to whether the future of Facebook for brands is e-commerce can be put to rest.  P&G have just trialled a Facebook store for their new Pampers Cruisers line of diapers – selling out of 1000 packs @ $9.99 in under an hour.

Product seeding is one of the most popular and effective word of mouth marketing techniques for launching new products. Facebook stores may be the next-generation solution to product seeding.

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— Paul Marsden

Psychologist specialising in consumer psychology, innovation and technology. Author, speaker and researcher for consumer brands, technology companies and marketing agencies.

25 comments on “P&G Facebook Store = 1000 Transactions/Hour”

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  7. czerwona herbata on said:

    Thanks for sharing! Looks nice:)

    Reply ↓

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