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Tagged: Burberry

  • burberry 7
    • in Insights · Social
    • — 14 Nov, 2012

    Burberry and Facebook: Calculating & Miscalculating Social Media ROI

    Wondrous post over at one of the planet’s smartest blogs – Occam’s Razor – by Google’s Avinash Kaushik on how to, and how not to measure social media ROI (incremental profit[...]

    Read more
    bbodyfeatured 1
    • in Social
    • — 27 Oct, 2011

    New Burberry Pop-Up Fan-Store: Upping the UX Game [Screenshots]

    So here’s Burberry’s latest f-commerce initiative – a pop-up fan-store selling their latest Burberry Body fragrance (hot on the heels of their brilliant Facebook tryvertising initiative for the new line). So[...]

    Read more
  • bbody3 11
    • in Social
    • — 23 Aug, 2011

    Smells Like F-Commerce: Burberry Body Launches With Pop-Up Facebook Tryvertising Store [Images]

    Confirming its trailblazing status as a pioneer in social commerce for luxury brands, Burberry has launched a pop-up ‘tryvertising’ fan-store on its Facebook page to promote the launch of its[...]

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    In the Social Commerce Trenches with Burberry 1
    • in Social
    • — 10 Nov, 2009

    In the Social Commerce Trenches with Burberry

    Burberry has launched a new Facebook Connect powered gallery of its trench coats – modelled by you. Okay, so the Art of the Trench app is crying out for integration into[...]

    Read more
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